Do you know what a promoter is and what he does?

In modern market conditions, in order to achieve high sales, trading companies conduct various kinds of promotions. The success of such an event largely depends on the person who organizes it, that is, on the promoter.

Who is a promoter and what does he do?

Promotions have become familiar to many of us. If a few years ago, the citizens of our country were wary of people who stopped them on the street and offered to try a drink or try cookies, now everything has changed.

In short, a promoter is a person who promotes a product (service) in the market. That's what a promoter is. "And what is he doing?" - you ask. Everyone must have met on the street a pretty girl in a short skirt and a radiant smile. She usually speaks quickly and holds out a leaflet or offers to take part in some kind of action. So, she is the promoter. Or it’s a few girls in the mall who offer to try some new product, or a young man in a hamburger suit, or maybe another character, is also among them. Whatever role they play, their main goal is promotion (of a product, service, or even a person).

Duties

What work does the promoter do? His responsibilities are as follows:

• hand out flyers with advertising;

• offer to taste (test) the product;

  

• consult;

• questionnaire;

• give out gifts;

• make presentations;

• to win prizes;

• exchange barcodes or labels for a gift;

• organize mass events.

These are the overall responsibilities of the promoter. And now that you know who such a promoter is and what he does, we’ll talk about how much he earns.

Payment for work

The salary of a person promoting a product depends on what is required of him. If you simply distribute leaflets, then the payment will accordingly be low, if you advise, it is already a little higher, and if it is required to organize a party, it is even higher. If at the same time the promoter sells the goods, he will receive a percentage on top of the sale. Any work on the promotion of goods is paid by the hour, and the more difficult it is, the greater the earnings.

What should be a promoter?

No special education is required to conduct promotions. While in universities they do not teach this specialty, but everything is ahead! This is not a profession, but rather a vocation. Companies that require a promoter pay attention to the following qualities of the applicant:

• External data. The applicant (girl or boy) should be, above all, attractive. As a rule, for girls these are long legs, magnificent breasts, high growth, long hair, etc. Appearance should be attractive, but not provocative (so that the buyer is not distracted).

• Age. Not younger than 18 and not older than 30 years.

• Sociability. A person should easily make contact, be free, have a large vocabulary.

• Literacy is also an important factor, because the promoter by type of activity will need to fill out forms of questionnaires, tests, etc.

If this is a one-time job, then selection will not be tough. As a rule, students are involved in promotional activities. That's probably all about who such a promoter is and what he does. If you are interested in this activity, and you are suitable for it in all respects, then go ahead!