Who is the newsmaker and what does he do?

Do you, curious readers, know that the newsmaker is a serious and sought-after profession, the compliance of which forces responsibility and enormous loads? Indeed, few people actually know who newsmakers are, and all because they initially incorrectly interpret the concept itself, assigning it an inappropriate and distorted definition.

According to the rules

So who are they? The meaning of the word “newsmaker” can literally be understood as “a person making news.” In the world of domestic media, this term took root less than twenty years ago, however, it already appears in explanatory dictionaries that reveal the origin and essence of words adopted from a foreign language in daily life, in the media and business fields. The specialized literature clearly defines what a newsmaker is.

According to textbooks and network interpreters, this is a person that arouses the steady interest of the public and representatives of the media. Moreover, such media attention is not necessarily the desired goal of the newsmaker himself. However, in any case, such a status affects the image and life of its owner. Depending on the way in which information about such a person is presented, it can increase his rating in the eyes of the public and influential people, but it can also significantly damage the reputation.

Domestic metamorphoses

The difficulties of translating and correctly interpreting words from primary sources often lead to their meaning being distorted. Abroad, the newsmaker is a person who is the direct object of the news, the person who is written, talked about and thought about, if not all people, then their overwhelming majority. In the vastness of our country, this concept was explained too literally. It is translated literally, defining as the one who covers the events.

So it turns out that in Russia, the newsmaker is the one who writes the news, that is, a journalist, correspondent or blogger. In the original sources (in English) these people are called differently, namely - news men, not news maker. However, this mistake is very firmly established in the minds of compatriots and is rooted there, apparently, forever. Former oversight has now become the rule.

In some dictionaries of foreign words, the newsmaker is not only a person who is the subject of news, a person of interest to the media, but also a person who makes news.

How to become a newsmaker

But be that as it may, it is precisely the first definition that is correct. For some people, being a newsmaker is the goal of a lifetime. This is not surprising, because many strive for fame. To appear on the front page of a famous publication, the cover of a magazine, or appear in the news on a national television channel is a difficult task. No editor can afford to give airtime attention or precious centimeters on the pages of print media to anybody. In order to sell his product, he searches for the brightest stars, drawing their attention to his channel or magazine.

In addition, once shining in front of the public once, you still need to be able to stay on the star Olympus. For this, various means are used. The newsmaker, whose synonyms sound like a news person or a celebrity, should always be in the spotlight of paparazzi, journalists. Moreover, if this is not a scandalous person that attracts attention with precisely “dirty” events, it is important not only to work hard on your image and project, but also to maintain your own image and avoid compromising situations.

Who are the "news makers"?

Newsmakers are divided into two categories of celebrities, who also have their own branches. First of all, they can be classified as charismatic newsmakers and officials.

The first ones are those that have become famous thanks to their talents, certain personal qualities, for example, movie stars, musicians, artists, writers, TV presenters, etc.

Official newsmakers are people who have weight in "serious" business circles. They include politicians, businessmen, and you can also include leading athletes, scientists, and leaders of various organizations here. You can also include an official speaker speaking on behalf of the institution.

By the way, the newsmaker can be not only a specific person, but also a company, community and even a brand known to many consumers.

All these people, having strengthened their status, attract public interest so much that it becomes important not only their personal activity, but also the opinion of these people about other events not directly related to them. So, journalists very often call for a discussion of a particular issue, the problem of celebrities, in order to warm up the attention and curiosity of the public.

In the rays of past glory

If we take into account the broad masses of the public and people attracting a large number of people, then the newsmakers for them are the stars of show business and partly the leading politicians of the country or the world. Numerous artists, music groups, actors and other public figures who belong to the entertainment segment of our lives have to experience enormous competition and pressure. To constantly be in the spotlight, which means being listed in the top of the most sought-after stars, showmen go to a variety of tricks. They do not hesitate to publicize not only the fruits of their work, but also personal life.

Those who cannot maintain popularity through talent or financial investments very soon go into oblivion, being replaced by new candidates for the position of newsmaker. Although in fairness it’s worth saying that many of the forgotten stars still remain in the memory of people, and their name is often used by journalists to attract the attention of the public.

Press Pets

As for such areas of life as politics, science, sports and business, these are most often rather closed communities due to the fact that news from these areas rarely attract the attention of ordinary people. Although these circles also have their own stars. Ambassadors for the news “mass market” are top managers, managers of the largest link, speakers. In sports, these are the most outstanding players or coaches; in science, these are people who have achieved very significant achievements.

Surely, the reader will be interested in who then is the newsmaker. It’s easy to find an example. These are those who have a certain weight and significance in the vastness of Russia, the most influential politicians of the country - V. Putin, S. Lavrov, S. Shoigu and other leaders of the state. In show business, these are singers (V. Meladze, A. Pugacheva, D. Bilan, V. Brezhnev), producers (I. Krutoy, F. Bondarchuk), actors (S. Bezrukov, K. Khabensky, E. Yakovleva, S. Khodchenkova), athletes (T. Navka, V. Fetisov), as well as many other outstanding people.