Profession: PR Manager

What comes to mind when you hear the concept of “Public Relations”? Public relations means establishing relationships between company management and their future partners. Also, PR specialists are engaged in untwisting a character and promoting his activities. A PR manager is the person who directs the process of creating a company name or individual. Currently, the position of an employee of a PR company is not only interesting, but also profitable.

The profession "PR-manager" appeared on the market quite recently, but in a short time became prestigious and highly paid. If earlier the employees of this profession were entrusted with the task of writing press releases, now their activity is aimed at consolidating a positive image among competitors, monitoring the work of subordinates, and leading the creative department. A PR specialist can work both independently and as a team. One of the most common types of their activity is the promotion of pop stars and theater. Also, the PR manager is involved in the media and works in advertising.

Promotion specialists have not only a prestigious job, but also a good salary. On average, in Russia their income is about $ 1,600, while foreign managers receive from $ 3,000. At present, public relations specialists are quite rare in the local market. Many of them do not have the proper qualifications and experience in large companies, so it’s quite difficult to find a good PR man.

An experienced and highly qualified PR manager must possess not only theoretical knowledge in his profession, but also have a large database of clients and partners for cooperation. A professional needs contacts with regional and foreign companies, acquaintance with the heads of ministries and people who are in senior positions of the largest companies. A good PR man should be able not only to offer the services of his company or the person he represents, but also to sell them profitably. Of course, a good employee is a person who thinks outside the box and creatively. An Internet education also gives him an edge.

If you do not want to get a higher education as a specialist in public relations, but have all the data to start your career in PR, we advise you to take short-term courses of PR managers. You can complete the training and add another line to your resume in just a few months. Training is carried out both on the basis of higher educational institutions, and in private classrooms with invited teachers. Here you will learn how to work in a team and individually, start developing your own ideas under the guidance of professionals, learn how to conduct dialogue with dignitaries and convince them of the need to purchase your services.

The PR manager should draw up his resume in such a way that the employer sees not only that you are a certified specialist, but also an experienced professional. If there is no experience in this industry, add a few lines to the column about hobbies and character. Show yourself an active and creative person.