Sales Director: job description, skills, requirements

The head of the sales department is one of the key figures in the company, whose activity involves the distribution of products. A well-composed job description of the sales director allows you to maximize all the features of work in this position, as well as indicate all the required skills, knowledge and abilities.

General Provisions

This section of the document provides general guidance on which person is suitable for the job. This section also indicates how the process of hiring and dismissing occurs.

The sales director is a manager. The candidate is accepted for the position and removed from it by the general director of the company in which the candidate is employed. They hire people who have completed higher education and experience in senior positions in the field of sales for at least five years.

The person holding the position of director of sales is subordinate to the general director of the organization. During the absence of the director, the performance of duties and responsibility for actions are assigned to the person who is determined by the appropriate procedure. The job description of the deputy sales director will help to establish a more complete picture of the distribution of responsibilities and responsibilities.

What is the director guided by?

For the quality performance of their work, any employee, including the management team of the organization, must adhere to certain documents and regulations. The job description of the sales director clearly indicates what should guide the person working in this position.

The list includes:

1. Normative legal and legislative acts on trade in the industry related to production.
2. Articles of association.
3. Local institution guidelines.
4. Management and regulatory documents issued by the head of the company.

Another document that guides a person in this position is the job description of the sales director.

What should a candidate know?

A candidate for any position must have a certain set of knowledge. This allows him to better fulfill his immediate responsibilities from the very beginning of his career.

The job description of the sales director indicates that the applicant should know:

1. Financial and civil laws that govern business and its conduct in the field of sales.
2. Features of the structure and development prospects of the organization.
3. The principles by which financial and commercial planning is carried out.
4. Fundamentals of entrepreneurship and business.
5. The basic principles of a market economy, including the principles of pricing for core products, the laws of supply and demand for manufactured goods.

No less important for applicants for the position of sales director is knowledge of the principles by which contracts and agreements are concluded. It is also necessary to know on what psychological aspects sales are based. Another important aspect is knowledge of business communication ethics and skills that help establish business contacts.

Since this is a managerial position, the applicant must also know how to properly motivate employees. No less important is knowledge of management theory and team management.

Sales Director Responsibilities

The responsibilities of the person holding this position are specified in a separate section of the job description of the sales director of the commercial director. Its presence in the document is mandatory, because without it the applicant will not have a complete idea of ​​what he will do in the workplace.

The responsibilities include:

1. Leading and conducting sales meetings.
2. Distribution of duties between specialists and structural units of the department.
3. Development of programs for the distribution of products to new markets.
4. Implementation and control of the ways of interaction between the company and the client base.
5. Analysis of the market for products due to information received from the marketing department.
6. Analysis of information regarding the actions of competing organizations.

The job description of the director of sales development also indicates that the responsibilities include keeping records and maintaining documents related to the client and partner base, concluded agreements and contracts, as well as the direct activities of the company (invoices, powers of attorney, etc.). Another of the key responsibilities of the sales director is the personnel management of the sales department, the development and implementation of activities aimed at increasing motivation and productivity.

What is included in the control area of ​​a sales director?

The work of the head of the sales department includes not only personnel management and analytical work. Control is another integral part of the director's work. The area that is included in the field of activity of this leader is spelled out in the sample job description of the sales director.

Control is carried out on the following aspects:

1. Accomplishment of the tasks set regarding the distribution of manufactured products.
2. Compliance with customer service standards.
3. Sales efficiency and compliance with the established pricing policy.
4. Proper storage and documentation.

The director of the sales department also controls how the work is organized regarding customer complaints. The scope of its activities also includes monitoring the optimal distribution of financial and commodity resources. Distribution restricting frameworks include previously approved supply and sales plans.

What rights does a sales director have

A person holding any position in the company has not only duties, but also rights. The position of sales director also provides for a certain set of rights.

It includes the following activities:

1. Development of department work plans.
2. Making suggestions on methods for improving the work of the department, hiring and dismissing personnel, introducing incentives and penalties.

Also, a person holding the position of sales director has the right to request documents or information that is required to perform immediate duties in the structural divisions of the company. The list of rights also includes participation in meetings that are related to issues falling within the competence of this leader.

Conclusion

The job description of the Deputy General Director for Sales helps the applicant to clearly understand what exactly he will have to perform at the workplace, what the employer will require from him in terms of knowledge and skills after being hired. It also helps to understand the subordination within the company, the key aspects that you should pay attention to when fulfilling your immediate duties, and to prevent abuse of authority.