Video: Sales Motivational Video Sales Training & Techniques in Hindi by Vivek Bindra 2024, July
Relatively recently, a salesman vacancy appeared. Even after more than a dozen years, this position raises many questions. Applicants who take such a position do not always clearly understand what responsibilities they will have to fulfill and what results the management expects.
Good Salesman: Definition
It is curious that despite the high demand for salespeople, this profession is not taught in educational institutions. Usually it is necessary to master it in practice. However, those who succeed are highly valued in the labor market. According to experts, it is impossible to become a real salesperson in the absence of a special talent inherent in the representatives of this specific profession.
The first representatives of this activity were called money changers. In times when there was no money, it was necessary to exchange one product for another. It was money changers who knew what equivalent to exchange. When the money appeared, a lot of new names appeared: merchants, and later merchants. The modern name - sales manager - appeared in everyday life relatively recently.
What qualities does a salesperson need?
You need to have a remarkable set of personal qualities in order to succeed in the field of trade. A potential candidate needs to be:
- Extrovert. If communicating with people is difficult and requires tremendous energy, building a successful sales career will be incredibly difficult.
- Optimistic. People are drawn to those who radiate positive and, conversely, shy away from pessimists.
- Active. In order to build a customer base, you will have to first make contact, establish business relations.
- Organized. You need to carefully plan your working hours in order to manage to make calls and meetings, while not forgetting about anyone and not making potential customers wait.
- Good speaker. In order for people to listen to you, your speech must be convincing, folding and, of course, intelligible so that no one has to ask again.
These are the basic qualities of a good salesman. Thanks to them, you can achieve incredible heights in this energy-consuming, but interesting work.
Those who have achieved excellence in the profession believe that it is impossible to teach sales theories. The answer to the question: “How to become a better salesperson?”, Is that it is better to understand the secrets of this work in practice.
It is curious that salespeople are perhaps the only ones among managers for whom higher education is not necessary. Most vacancies require applicants to have a driver’s license and ownership of office programs, including 1C.
Duties
Starting to become interested in becoming the best sales person, also get acquainted with the responsibilities that this position hides. Perhaps these specialists are in every company. Their main task is the ability to establish uninterrupted sales of products. It does not matter whether it will be goods of own production or purchased from intermediaries for further resale.
Sales Career
To understand in practice how to become the best salesperson, you need to be prepared to go through all the steps of the career ladder, starting from the lowest. Much depends on the area in which the salesperson will have to work.
For example, in wholesale trade, you can start with an ordinary representative engaged in the distribution of products to retail outlets, and advance to the position of supervisor, then regional or territorial manager, and the top will be the position of head of sales. If you get a car dealership, then the career ladder can be much shorter. Having achieved success as a salesperson, a specialist can expect to be promoted to the position of chief.
Prospects
If we talk about the timing of achieving the goal, then the entire career ladder will take 3-5 years. In this case, it is very important to have a mentor who is ready to spend his time and share knowledge with a beginner.
Being interested in how to become the best seller, it is impossible to lose sight of the amount of payment. As a rule, the income of a professional depends on bonuses. The ratio of salary to percent may be different. Usually the fixed part is 40%, the rest is sales deductions. This encourages the manager to work better and make more deals.
If you trust information from sites publishing vacancies, the sales corridor for sellers is from 12 to 300 thousand per month. However, it is naive to believe that everything depends solely on the professionalism of the employee. Income is also affected by the scale of the company in which he works, and the goods sold.
Trainings
Each large organization periodically conducts training for salespeople. At such events, specialists gain new knowledge and develop skills for interacting with customers. Regularly attending the best courses for salespeople, even an ordinary employee turns into a true professional. The cost of finance and time repeatedly pays off. Further training will also be an excellent complement to the resume of a good salesperson and will affect income.
Depending on the content, the training may be:
- methodological;
- motivational;
- industry;
- grocery.
According to experts, the most common methodological training for salespeople. They are taught to put into practice one or another trading technique. Trainings have great potential, in which special attention is paid to developing skills. However, companies rarely use this format for unknown reasons.
How to become a good salesperson in a bank?
Work in a credit institution implies a great responsibility. It is necessary to possess not only sales skills, but also excellent knowledge of banking products in order to be able to answer even the most minor customer questions.
First you need to arouse the trust of a potential buyer. And only then proceed with sales. It is necessary to think as a client, to know about his desires and doubts, almost more than he himself. To do this, you need to be an expert and improve in your industry. Not every company is ready to invest in training employees. That is why a salesperson who wants to reach the top of the career must learn a lot on his own.
Expert Advice
1. Do not give up.
According to statistics, most sales are made after five contacts. This is especially true when selling complex products. Even if you did not receive a response to the first email, and the call did not bring any result, you can not despair. You can return to this client a year or later to make an offer again.
2. Work with a client base.
Even after the transaction is completed, do not stop contacting customers. Remind yourself of yourself with rare letters or calls, staying in touch. This is one way to become a good telephone salesperson. For automation, use, for example, CRM systems. This method will significantly reduce the time spent and increase the efficiency.
3. To study.
Some specialists tend to burn out. This happens when yesterday's newcomer, willingly learning everything new, turns into a self-confident professional. Sales is an area in which you always need to learn new things, even if it seems that you know everything.
4. Collect information.
It is very difficult to sell what you do not understand. Especially in the B2B segment. If you don’t know something about the product, check with colleagues or promise the client to find out everything and discuss the details later. Better yet, collect product information in advance. Specialists will quickly understand that you are not versed in the product and will not trust you.
5. Search for new customers.
Even professionals who always fulfill the established plan are constantly looking for opportunities to expand their customer base. If you are used to selling by phone, use social networks, try contextual advertising and other ways. The more channels of attraction, the better. Gradually, the number of customers will increase, and with it your income.
Starting a career in the field of sales is not difficult, but few manage to stay in it for a long time, and only a few become true professionals.
