Video: Marketing Manager: Job Responsibilities | Skills & Salaries (2020-21) 2024, May
The job responsibilities of a marketer depend on the particular company where he works. At one enterprise, more attention is paid to market research and competitors, on the other the emphasis is on high-quality advertising for the masses of the population, on the third - on the development and support of the brand as the image of the company. Therefore, the conditions and principles of work at each enterprise are different. In general, the responsibility of the marketer is to ensure the most efficient operation of the enterprise, increase its sales through marketing decisions and actions.
Thus, the marketer is the specialist responsible for brand recognition.
Of course, large enterprises have entire marketing and advertising departments, which function along with other departments.
The positive side of the position “marketer” is career growth to the director of marketing or top manager of the company. Changing the scope of activity is easy, since an experienced specialist must understand the company in all sectors.
Knowledge of modern office programs, at least a good theoretical basis of marketing, the ability to structure and clearly develop an advertising concept, conduct marketing research, knowledge of the basics of psychology, sociology, legislation, analytical and creative thinking, logic, excellent communication data, emotional stability, diplomacy, knowledge though one foreign language at a high level is an incomplete list of those requirements that a good marketer must meet when hiring.
The responsibilities of a marketer can vary significantly depending on the direction and priorities of a company. This may be a study of the market for possible promotion of products, and analysis of the consumer market, and forecasting the stability of supply and demand, and conducting advertising companies, promotions and events, and the formation of a product range, and pricing, and coordination of the work of their subordinates (advertising agents, copywriters, designers), and more.
Internet marketer
The duties of an Internet marketer are, first of all, advertising and market research, company brand recognition, online sales management. Also, an Internet marketer is engaged in attracting more visitors to the site of the enterprise.
His responsibilities include not only mastery of the basics of classical marketing, but also theoretical and practical knowledge of network technologies and web-design, as well as systematization and marketing analysis of information from the Internet, compilation of advertising text, slogan and images, maintaining a client base, constant communication and consultation corporate site users.
An analyst-marketer is engaged in the analysis and structuring of the market, forecasting the demand for a product, and evaluating the potential promotion of a new product on the market. A professional marketer-analyst must keep up to date and catch the slightest changes in the sales market, take timely measures to improve the product, navigate in an unstable market.
In many ways, the success of a company depends on how professional the marketer is. The duties of a marketing analyst are as follows: market research of competitors, monitoring of the general sales market, research of the consumer basket, preparation of advertising campaigns, participation in the formation of the product range, etc.
One of the most popular and, most importantly, highly paid professions in modern society is a trade marketer. Responsibilities: maintaining a customer base, market analysis, conducting training of working personnel, personal communication with large and regular customers, studying all their wishes and needs, training sales staff.
Of course, in each company there are many other features of the work of a marketer, which are discussed separately at the interview and are described in the employment contract.
