Video: Week 18 - Professionalism Works For Me 2024, May
The number of daily vacancies for the position of "car sales manager" is growing steadily, which means that these specialists are firmly taking one of the first places in the ratings of demand for professions. But, oddly enough, the demand for such vacancies is not as high as it would seem to be. Let's try to understand this phenomenon.
What a sales manager should know and be able to do
It seems to many that a car sales manager is a profession that does not require special skills and knowledge. Is it so? Let's see what requirements employers themselves impose on potential employees.
Analyzing vacancies posted by different companies, we can confidently say that a car sales manager should have special knowledge, skills and certain skills. And if not so strict requirements are imposed on the knowledge of technical features and model lines of cars, then the employer is demanding and quite severe regarding professional qualities in the field of sales. In order to get a job, the applicant must be pleasant in communication, be able to build a dialogue, conduct a competent presentation, work with objections, as well as calculate the data of a future transaction and predict the results of negotiations. A lot, isn't it?
At the same time, employers who are ready to train their employees on the technical side of the matter believe that it is almost impossible to develop personal qualities that are more responsible for sales success.
Successful car sales manager. What qualities should he have?
Of course, if a car sales manager knows the market very well and is thoroughly aware of all the nuances of the goods he sells, then this employee is worth its weight in gold, but only if he has all the qualities of a successful specialist.
If we were to compile the TOP-5 qualities that a successful car sales manager should have, then professional knowledge would occupy in it only fourth, or maybe even fifth. In the first places would be: motivation for success, sociability, analytical skills, flexibility.
Thus, due to the presence of the necessary personal qualities, one can easily learn to put them into practice by developing own methods for successful sales and bringing them to automatism.
The resume of the car sales manager must necessarily contain examples of successful transactions and professional achievements. In a special section of the document, it is necessary to list both professional and personal qualities related to this profile of activity. But the candidate should not try to embellish the resume with effective words that are not related to him. He must remember that everything written by an experienced leader will be able to verify by offering the applicant a practical task to assess his potential.
