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Any company, developing in the conditions of a modern competitive market, understands that for a good sale of its products it needs to conduct high-quality promotions and competently present its goods and services in the media. Therefore, in almost every organization related to the service sector and the sale of products, there is a position of an advertising manager. This profession is quite relevant today and over time it is only gaining its popularity, although the requirements for applicants become more serious.
Education
Many employers are ready to accept employees who do not have a special education, the main thing is that they understand their work. But because of the great competition in this area, preference is still given to people who have received higher education. To take this position, it is best to have a diploma in marketing.
An advertising manager is practically involved in introducing the company to the world, so having a certain education will not hinder him, but only increase the chances of getting a well-paid position. Also appreciated are specialists who have received education in the field of sociology, psychology or journalism. It is also very good for future workers, in addition to specialized education, to complete professionally directed courses in the field of PR.
Duties
In most cases, the advertising manager interacts with the media, takes part in conferences and seminars in the direction of his activities. This employee is also obliged to organize advertising companies and promote the goods or services of the company where he is employed on the market.
His duties include informing potential customers of the company about new products released by the company, current discounts and promotional offers, as well as putting them in the know about the organization’s news account.
The duties of an advertising manager include the need to maintain contact with regular customers of the company, to notify other structural units of the company about important changes and to constantly be in touch with them. An employee should generalize information and communicate it to superiors in the form of reports and presentations.
Functions
An employee hired for this position is required to plan and coordinate ongoing advertising campaigns. He develops a plan for advertising each product or service of the company, while he estimates the costs necessary for its implementation.
It is very important that the advertising manager has analytical skills, because he must research the market and, based on his analysis, form an effective strategy for promoting products. He chooses the forms and methods of advertising, communicates with artists, musicians, actors, designers, journalists and other representatives of the professions necessary to create an advertising campaign.
Other duties
An employee accepted for the position of manager of an advertising agency must create advertising texts, various slogans, formulate concepts for advertising campaigns taking into account the selected audience of consumers. His responsibilities include market research in order to analyze and understand how to build an advertising activity, what its scale and terms will be more appropriate. He should study the target audience, which can maximize the profit of the company with their purchases.
The employee is obliged to study which ways of distributing the presentation of the organization’s products are the most productive, meaning where exactly the placement of advertising will bring greater results: in newspapers, magazines, on television or on the Internet and so on. He is engaged in the development of advertising booklets, leaflets, catalogs, posters, brochures, collaborates with companies providing printing services.
Additional functions
The advertising department manager ensures that all principles of the struggle between competing organizations are respected and not violated. He is involved in the development of contracts related to the conduct of advertising campaigns, controls that all employees carefully fulfill their duties and deliver projects in a timely manner, efficiently and efficiently fulfilling the tasks assigned to them. He must manage the content that is posted on the organization’s website, where the employee is employed. The employee liaises with partner companies, organizes a system for collecting important information for the company.
It analyzes the successes and achievements of competitive organizations, conducts analytical activities in order to study the motivation of demand for various kinds of services and products. He also studies the impact of organized advertising on demand for company products. In addition, the advertising manager has the responsibility to manage the staff of his subordinates. But this function is relevant only for large companies, in small firms this employee is often assigned to independently carry out all the activities of the advertising department. Moreover, the larger and more developed the company, the larger the staff of subordinates of a person holding this position.
Skills and abilities
Vacancy advertising manager suggests that the applicant for this position is required to have certain knowledge and skills. Employers really appreciate employees with creative thinking and creativity, because, in addition to analytical work and mathematical calculations, he is required to create completely new concepts for promoting the company's products.
An employee must be sociable and be able to negotiate, because by the nature of his activity he will have to work with different people, conclude contracts and involve various related companies in the performance of tasks in order to promote goods on television, radio, in the media and more. He must be able to negotiate with both company executives and representatives of creative professions to implement his advertising company.
Knowledge
In the work of an advertising manager, it is very important to have certain knowledge that will help to fulfill your duties efficiently and reliably. It would be ideal if the employee understands the psychology of the masses in order to understand what exactly to present to the audience, promoting the product, so that it really has the proper effect. Knowledge of philology will not interfere.
Since the employee has the obligation to create advertising booklets and more, knowledge in the field of design will be useful. He must control the content on the site and check articles in the media, so knowledge of journalism and marketing will be useful. Applicants who are knowledgeable in politics, branding, and knowledge of foreign languages are valued.
Important links
If a person wants to get a well-paid position in a large company, then, in addition to knowledge, he must have experience in this area. Employers give greater preference to applicants who have indicated in the resume of the advertising manager that they have already established contacts in the media, which circulate in the business environment and have acquaintances in government bodies.
It is also very important that the employee thoroughly study the specifics of the company where he works, and understand what kind of products he has to promote on the market. In addition, he must study the activities and specifics of the work of competitive organizations. The most valuable employee is considered to be the one who can carry out effective advertising activities that bring profit to the company with a minimum budget. Such employees are greatly appreciated and encouraged by management.
Profession Features
Mobility is probably the main quality that a professional PR specialist should possess. This is directly related to the fact that he needs to communicate with a wide variety of people, ranging from representatives of state bodies to creative people. And, as you know, each social environment has its own language and manner of communication.
Managers should be charming, able to find a common language with different people, adapting to them, understanding who he is dealing with. The constant companions of this profession are risk, courage and even adventurism. Work with the creative community is becoming more complicated, because not all of them are organized, and this can lead to the fact that a lot of time will not be spent rationally.
Benefits of the profession
The main advantage of this work is that the employee has the opportunity to study the most diverse areas of activity. He broadens his horizons and gains experience, which will then allow him to work in various fields.
Disadvantages of the profession
The manager in the advertising company has a very big responsibility. Any, even the most insignificant mistake or incorrectly chosen word, can not only not bring results, but also push away potential customers of the company. And the entire amount of work done, and the resources of the organization will be wasted.
Career prospects
Career growth of this position attracts many specialists. After all, the next step in such work is the head of the PR department. Then the path opens to the director's chair. And later, you can even become the owner of a company engaged in advertising. You can also realize yourself as a guest consultant in a startup project.
Conclusion
Many young specialists want to get this position, and this is understandable: this area is very developed and is only gaining popularity. Almost every company that produces its own products needs promotion of goods. And such a specialist becomes an indispensable employee. If he performs his duties well, then his company is growing, and, accordingly, his authority and salary are growing. By the way, the manager’s remuneration depends not only on the company itself and its scale, but also on the quality of the work it performs.
Many managers encourage their employees to attract a large number of consumers. In addition, this is a very creative work that allows you to develop as a person, make new useful contacts and develop in various fields. Therefore, it is considered not only prestigious, reliable and highly paid, but also very interesting.
